Archive for the ‘Deals’ Category

Tips for Generating Leads Via Engaging Video Content

Part of running a successful business is being able to depend on a steady influx of new customers over the years. Naturally, this is not always so easy to guarantee. For many business owners, the biggest challenge involved with operating a business is marketing in a way that attracts consumers and allows for healthy, constant lead generation. While it might seem difficult, there are a handful of options to consider. For many, adding the right content to a website or social platform can make a world of difference.

The Advantages of Quality Content

Content can take many different forms. Many professionals agree that video lead gen is one of the more substantial options open to business owners. This is largely because video content offers an opportunity for business owners to engage with their customers in more robust and meaningful ways. Whether you’re looking to educate or entertain with your video content, it is likely to have more of a direct impact on potential leads than stagnant images or text. Other areas to consider are:

  • Where the content is shared
  • The metadata and tags on the video
  • Context of video with current trends

Assess Your Current Content

Content is everything when it comes to achieving the success you’re after with your business. Review the basics of video content and prepare to generate exciting, informative, and engaging material that potential customers will immediately notice.

Beware of Contractors Bearing Bogus Deals

You’ve made it past one of the most damaging weather seasons in recent years, but many homes that were buffeted by heavy rains and wind in storm after storm sustained some level of damage. Now that the weather is clearing, it’s common for contractors to spring up everywhere, offering deals on home repair—yet some of these so-called professionals are nothing but crooks just waiting to take you (and your home) for a ride. They know homeowners are anxious to have their homes returned to pristine condition, which makes them vulnerable to exploitation. Here’s how to make sure that you don’t get taken advantage of:

Work with a professional. Ensure you are working with a contractor that has a current license issued by the local or state regulatory agency. The contractor should also provide a copy of his or her general liability and workers compensation coverage, or you could end up having to rely on your own sea coast homeowners insurance policy in the event of an injury or property damage that occurs while someone is working on your property.

Check references. Contact the Better Business Bureau or trade associations such as the National Association of the Remodeling Industry (NARI) to find out whether any complaints have been filed against the contractor. Consider checking out the various online organizations that offer personal recommendations based upon users’ experience with local service providers.

Get multiple estimates. Obtain at least three written estimates from different contractors that itemize the scope of work in detail. The contract your decide on should offer a signed contract with a guarantee in writing, as a verbal agreement is worthless in the event of a problem.

Don’t pay for more than one third of the job’s cost up front. Professional contractors won’t expect more than that, understanding that your policy may pay for some or all of the repairs being made.

Another way to make sure you get what you pay for: talk to a professional agent about sea coast homeowners insurance to ensure that the policy features, benefits, and coverage amounts protecting your home are sufficient to restore your home to all its glory should stormy weather wreak havoc on your house.